These images constitute a Brand Identity project I recently completed for Alliance Residential during the interview process for a potential position there. Unfortunately working at Alliance Residential is like shooting yourself in the foot, it gets you absolutely knowhere and it is a place that is totally void of human decency and respect. Anyway these images are of an existing high rise apartment building in Manhattan that is called 'ARO', which I used as a model for 'rebranding' and updating their public perception. I chose the name 'Collective' for its obviously all inclusive inference and to give the idea of a place that is all about the people living inside. Images shown are; Advertising campaigns, Property Brochure, Signage, Direct Mail Advertising. 2019
